Dating app Bumble is ending swipe feature, introduces AI assistant for matchmaking

SAN FRANCISCO (KGO) -- Artificial intelligence is moving into the dating world, with Bumble announcing a new tool designed to help users find matches more effectively.

The company said it is introducing an AI assistant called Bee as part of its matchmaking process. Bumble said the feature aims to give users a more personal way to connect on the platform.

The company has also announced it will remove the swipe -- a key feature of the app for users to express interest in potential matches. Swiping right meant you were interested and left meant you were not.

If two users swiped right on each other, they were matched and could start a conversation.

MORE: Lily James opens up about playing Bumble founder Whitney Wolfe Herd in 'Swiped'

The company has opted to phase out the swipe function in favor of AI-driven matchmaking that the company says will more effectively match potential members.

With the update, members will be able to share more detailed information about themselves beyond basic profile details.

The company said that additional information will allow the AI assistant to suggest matches more closely aligned with users' hobbies and interests.

MORE: Dating app match turns in Capitol riot suspect who allegedly whipped police

The update also includes a notable shift in how conversations start on the platform. Women will no longer be required to send the first message, marking a change from Bumble's previous format.

The company said the additions reflect an effort to evolve the app's approach to helping people connect.